From insights

Clarity for complex brands

to emotions

Strategy.

Creativity.

Design.

AI.

Let’s Connect 
Founded by Alexandre Ruzafa

Every brand operates within a system. Most don't realize it and that's where coherence breaks down.

Brandingverse™ is our strategic framework for building brands that don't just look good at launch, but stay coherent as they grow, adapt, and scale across channels, formats, and teams.

We design the full ecosystem: from the strategic foundation to the creative execution. Everything connected. Nothing improvised.

The result: brands that move faster, stay coherent, and remain meaningful over time.

  • We define your brand from its foundations: business model, positioning, narrative, and visual territory. The result is a clear, distinctive direction that becomes the base for every decision.

  • When your brand needs to grow or reposition, we evolve the system — not just the visuals. New markets, new audiences, new channels. Same coherence.

  • We challenge how your brand communicates by integrating new tools and perspectives — including Generative AI — to help you lead with a future-oriented mindset without losing your core.

  • We translate strategy into real assets: identity systems, campaigns, content, motion, video, packaging, digital. Everything produced, not just presented.

yourBrand

Methodology

HOW in 60 seconds

Play the reel

Portfolio

Services

Logo con una pieza de ajedrez en forma de caballo, en blanco sobre fondo negro, con una letra 'B' en la esquina superior derecha.

Strategy

Clarity that guides everything else.

  • Brand Strategy

  • Positioning

  • Communication architecture

  • Decision frameworks

Logotipo con las letras B, D y B formando un símbolo en color blanco sobre fondo negro, con una R en un círculo en la parte superior derecha.

Activation & Experience

Ideas that move, connect and perform.

  • Brand Identity (visual & verbal)

  • Campaign concepts

  • Content systems

  • Design systems

Icono de un cartel o señal con la letra 'B' en el centro, en color blanco sobre fondo negro.

Creative Systems

Creativity designed to scale.

  • Films & Motion

  • Web & Social Media Management

  • Smart Interfaces

  • Packaging & Touchpoints

Workflows that enhance strategy, creativity and execution.

AI powered creative systems

Human-led creativity, accelerated by AI.

A woman smiling in a store, wearing a black shirt with a company's logo and a name tag that reads Laia.
A black backpack with orange zipper pulls on a yellow surface with a shadow cast to the right.
Person wearing a denim jacket and tan pants, carrying a large black backpack with orange accents in an urban setting at sunset.
A stylized sculpture of a person's head and shoulders, with pink and white wavy stripes covering it and the background, creating an optical illusion effect.
Electronic artwork of a kidney with a stylized tree-shaped internal structure, surrounded by white coral-like formations, with a green gradient background on the left containing the logo and text about renal cysts.
Two vertical banners advertising kidney health in renal disease, with artwork of a 3D rendering of a kidney and abstract plant-like structures, and text in Spanish reading 'Tertulias en enfermedad renal'.
Abstract 3D colorful render of a transparent, glass-like twisted shape with a smooth surface and a honeycomb pattern on part of the surface, set against a plain light background.
Lime and lemon slices with lemon zest spirals in carbonated water with bubbles.
Close-up of a smiling woman with curly hair and brown eyes, wearing a white tank top.

Films and motion designed to create meaning, not just content.

Campaigns

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Brand films

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Documentaries

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Testimonials

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Campaigns / Brand films / Documentaries / Testimonials /

Explore our Vimeo library

How we work & why it works

  • HOW is not an agency.
    And not a traditional freelance model either.

    HOW is a flexible brand and communication system, led by strategic and creative direction, designed to adapt to the real complexity of each project.

    I work solo when focus is key.
    I scale with trusted specialists when impact requires it.

    No overhead. No noise. Just what the project needs.

  • We don’t replace teams. We strengthen them.

    HOW works as a natural extension of internal marketing and communication teams.
    We bring structure, speed and an external perspective that helps teams move forward with clarity.

    Strategic thinking, creative execution and AI-assisted workflows—aligned with your internal processes.

  • Experience, commitment and accountability.

    More than 15 years working with global brands and fast-moving teams.
    A solid track record. A flexible network of senior collaborators.
    Direct involvement in every project.
    You work with the people who think and decide.

  • Clear, agile and transparent.

    • Explore: Brand, context and goals. Diagnosis first.

    • Define: Strategy, priorities and scope.

    • Execute: Creative and communication systems (on & off).

    • Refine – Iterate, adjust and optimize in real time.

    Strategy leads. Creativity connects.
    AI accelerates without replacing human judgment.

  • Because they need perspective, not competition.

    Leading agencies collaborate with HOW when they need a fresh, non-contaminated point of view.

    We help unlock ideas, reinforce pitches and consolidate key clients without stepping on internal dynamics.

    We don’t compete.
    We contribute.

Selected clients & collaborations

Logotipo de la Agencia Espacial Europea (ESA) en fondo negro
Logotipo de CALDIC en color gris oscuro
Logo de la marca PARIMEX
El logo de 4Life con letras grandes y un símbolo de rayos que sale de la letra '4'.
Logotipo de Bayer en forma circular con las letras BAYER en el centro y en los extremos de la circunferencia.
Logotipo de Condis, una cadena de supermercados.
Logotipo de la marca Olympus en color negro y gris.
Logotipo en blanco y negro de la Universitat Politècnica de Catalunya, BarcelonaTech (UPC).
Logotipo de Novartis en colores oscuros.
Pixelated green space-themed video game box titled 'Lunar Journey' for Game Boy, featuring an astronaut helmet and lunar surface graphics.
Banner for European Space Agency's Business Incubator in Barcelona, featuring space-themed graphics and a city skyline illustration.
Black box containing an Olympus digital camera with a lens, a detachable lens, and a digital display showing the Olympus logo and a circular weight indicator.
Hand holding a smartphone displaying a product advertisement for 4Life Transfer Factor Lung supplement, with a bottle image and icons highlighting benefits like respiratory well-being, immune system support, antioxidant protection, and mucus membrane
At a medical conference, a booth displays banners with the slogan 'See, Treat & Connect, Your Partner in Surgery.' The central screen shows images of surgeons in protective gear using medical equipment. Four attendees, two women and two men, stand ar
Storefront window with colorful graphics and text in Catalan promoting fresh produce and a vibrant lifestyle at Condis. The sign includes phrases about enjoying life, taking care in detail, and the importance of good moments.
Three black boxes with colorful labels featuring the Baia Barcelona logo, each indicating different seafood paella flavors.
A woman on a tablet screen with a cannabis leaf in the corner, holding her face with both hands, smiling with clear skin, and a cosmetic catalog cover on the lower left with the title 'Catálogo Cosmética' and the CALDIC logo.
Two tablets displaying the homepage of Eagle Association website, with the logo and a digital illustration of blockchain technology, set against a plain background.
Six-pack of Michigan Pale Ale beer bottles in black and gold packaging, showing a modern logo with arrows and text indicating 5.2% alcohol, 24 fl oz, made in the USA.
Stack of black cards or flyers with the brand name 'PARIMEX' and a woman holding an umbrella on the top card.
Close-up of a man wearing a navy blue T-shirt with the text 'ohayo //... coding is fun...' printed on it in white and red, with a plain purple background.
Interior of a modern office with a mural on the wall that features space-themed illustrations and the words 'Space for Business, Business for Space.' There are three white chairs with metal armrests and two potted plants, one on each side of the chai
Open cosmetic product catalogs on a gray surface, showing panels with colorful geometric designs, titles, and a woman's smiling face on the covers.

Proof over promises.

Real feedback from brands, teams and agencies who trust HOW in complex environments.

Mujer sonriendo, vestida con blusa amarilla, con fondo azul y blanco.

“Alex and the HOW team supported the launch of our new product catalogue across Europe.
Their commitment, professionalism and ability to deliver consistently made the process smooth and effective.”

Eda Padua. Europe Marketing and Communications Manager at 4Life

Retrato en blanco y negro de un hombre con cabello oscuro, barba ligera y sonrisa, vistiendo saco y camisa blanca.

“The Olympus marketing department continues to fully trust HOW.We’ve developed major projects across Spain and Portugal from 360 campaigns to packaging, POS materials and internal communication. Alex works at the level of a large agency, with the flexibility of a focused partner.

Albert Martí Lanuza .Global Head Commercial Enablement - Commercial Excellence OLYMPUS

Retrato de un hombre con cabello corto, piel morena y vestimenta formal

“Alex had a strong impact on Olympus France’s web and global communication.
He aligned perfectly with our guidelines and reacted incredibly fast when we needed assets urgently. I would absolutely recommend working with him.”

Valère Langlois. Chef de projet digital chez Olympus France

Una mujer sonriendo, de cabello castaño, vestida con blusa blanca, chaleco beige y pantalones oscuros, en un escenario con fondo oscuro y letras visibles.

“Alex has become much more than an external designer. He’s a true partner when it comes to developing digital ideas.
His ability to translate strategy into visuals and add real value along the way makes a difference in every initiative.”

María Soledad Rodríguez Koenig. Ecommerce & Digital Manager at WD-40 Company.

Hombre sonriendo con brazos cruzados, en un ambiente moderno con plantas decorativas en el fondo.

“I’ve known Alex for over 20 years. Working with him is easy, fast and effective. Many of his projects are repeatedly selected by our agency to move forward because the results simply work.”

Òscar Fort Guardiola. Director creativo packaging & branding en Coleman CBX

Retrato de una mujer con cabello largo y oscuro, vistiendo una blusa a rayas, sonriendo sutilmente, frente a un fondo blanco.

“’I ´ve worked with Alex across several projects at ESA BIC Barcelona, from shaping the brand identity to supporting the communication strategies of our incubated startups. He combines creative flair with strategic thinking, always adding value at key moments. Whether solo or with his custom team, Alex is reliable, insightful, and a real asset in any branding or communication challenge.

Elisabeth Vilchez. European Space Agency Business Incubation Center Barcelona Manager

Strategic Creative Partnership: OLYMPUS Europe

For over 12 years, HOW has collaborated closely with Olympus’ European consumer division, supporting the brand across multiple markets and touchpoints.

Our role goes beyond execution: we help translate strategy into coherent brand systems that scale over time.

Brand & campaign systems (advertising, promotions, launches)

Product ecosystems (catalogues, packaging, guides)

Internal alignment (executive presentations, brand culture tools)

Uncontaminated

creative paths.

We bring fresh perspectives that complement internal teams, not compete with them.
External thinking, proven in high-stakes pitches and complex brand challenges.

Friendly agencies:

Texto invertido que dice 'U-20' en negro sobre fondo blanco
No hay imagen proporcionada para describir.
Logo con texto 'little buddha' dentro de un círculo irregular
No se puede describir la imagen porque está completamente en negro.

What’s your real challenge?

Let’s explore it together.
A swimmer in a pool, mid-stroke, with goggles and a swim cap, with the logo "dormity SPORT" and the slogan "Train Hard, Sleep Well" overlaid.
A person walking past three Olympus camera equipment posters on a wall in a gallery or exhibition setting.
Close-up of a smartphone displaying the Diagonal company logo and tagline on a webpage
A collage of nine images with vibrant and black-and-white designs, including photographs of people, abstract patterns, and text in Catalan promoting La Sismika, a cultural organization, displayed around a modern smartphone showing the same organizati
Box for Olympus ON THE GO KIT showing a person skiing in the snow, with images of a camera and accessories on the packaging.
Front view of a modern law office with a black exterior, large glass window and door, and potted plants outside. Sign reads 'Sanahuja Miranda Abogados'.
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